SHRUG ‘happenings’ began with an urge for glamour, a chance to turn monotonous actions into durational acts; performances for everyone to view. Our work has always been very site specific, visually striking and yet unimposing to our audience. Our target audience is the general public, anyone and everyone who wants to interact with us is encouraged to do so. If they do not wish to immerse themselves in our world, they may walk by, or stare from afar.