Newcastle Gateshead Initiative has created a programme of events and festivals called culture10. Launched in 2003 culture10 is a curated programme of exceptional cultural events and festivals across the Newcastle Gateshead and North East region which celebrate the region?s cultural strengths, increasing its profile and attracting visitors. It builds upon and consolidates the successes achieved through the European Capital of Culture bidding process and gives the region an international launchpad for the rest of the decade. It has a catalytic role in co-ordinating and building partnerships and in disseminating good practice and information. For further details about the programme refer to www.newcastlegateshead.com/culture10 and click on ?Advocacy Document?.