In August 2015, the XTRAX Team attended the Festival d’Aurillac, France’s largest programme of outdoor street arts, featuring 650+ companies and attracting over 500 industry professionals from all over Europe annually.
As Producers of Wired Aerial Theatre, XTRAX’s role was partly to support the promotion and successful delivery of their shows As The World Tipped (IN programme) and Straw Dog (OFF programme), partly to build strategic relationships with a range of promoters from France and beyond.
Maggie Clarke (XTRAX Director) and Anais Biaux (XTRAX Project Manager and native French speaker) attended the Festival with a view to develop and nurture international relationships with a range of promoters from France and the rest of Europe, expand XTRAX’s knowledge and develop strategic partnerships with key organisations that can support the export of UK work.
As The World Tipped received huge critical response and coverage from the press, featuring in leading national papers and regional television, and raising awareness and the profile of UK outdoor work significantly. Moreover, the Festival d’Aurillac provided a useful opportunity for XTRAX to build relationships with colleagues from Europe as well as making 25 new contacts with industry professionals from Belgium, Canada, France, Netherlands, Sweden, Poland and Japan.